I’m looking forward to the upcoming Message Systems User Conference next month in San Francisco, not only for what looks like an excellent venue, but for the great set of quality sessions on the agenda. There’s a number of sessions I’m looking forward to attending, but I’d like to invite you to attend the sessions
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Note: This also appears at http://www.messagesystems.com/wordpress/?p=38. Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams
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Introduction In response to the recent news regarding Goodmail closing its doors, Tom Sather at Return Path published a blog entry regarding IP warmup and the difference it can make for inbox placement. Tom sums up the need for IP warmup well: If you had talked to any email marketer 10 years ago and asked
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I had this exact thought the other day and need to share this great article by Morgan Stewart. Quick quote: I’ve received over 500 emails so far this year in which the subject line included my first name. “Morgan, Book Now & Save on Top Travel Deals” “Morgan – Congratulations! Your Nomination to Cambridge Who’s
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Pretty impressive blog post at MailChimp today, in which they make public the details of their Project Omnivore: http://www.mailchimp.com/blog/project-omnivore-declassified. In short: Omnivore is a program that runs in the background and analyzes email campaign and user account data. Non-stop. When it finds anything suspicious about a MailChimp user or his campaigns, it’ll do one of
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