See You At The Message Systems User Conference!

I’m looking forward to the upcoming Message Systems User Conference next month in San Francisco, not only for what looks like an excellent venue, but for the great set of quality sessions on the agenda.

There’s a number of sessions I’m looking forward to attending, but I’d like to invite you to attend the sessions I’ll be delivering next month (read to the end to save on conference admission):

What the Convergence of Data Security & Privacy Concerns Will Mean to Companies

The barrage of news stories about data breaches and privacy violations is taking a toll on consumer confidence.

What You’ll Learn:

  • Why data security and privacy issues are converging and how an erosion of consumer confidence can jeopardize data availability for communication and commerce.
  • How security and privacy are connected to Message Convergence and why they should now be of concern to all ecosystem players and at all levels, Marketing as well as IT.
  • What principles companies should embrace to address security and privacy in their own environments.
  • How companies can safeguard their customer data and messaging streams.

New Directions in Email Deliverability

Our panel of industry experts will explore the ongoing evolution of deliverability management and new technology advances, such as adaptive delivery, that will make it easier.

What You’ll Learn:

  • How deliverability is a tactic companion to Message Convergence – getting messages delivered, read and acted on.
  • How new advances in technology can improve deliverability management effectiveness and remove the hassles for all stakeholders.

Building Multi-Channel Apps

This session will introduce participants to the whys and wherefores of multi-channel messaging applications ­ how they deliver business value, and how to construct them. You¹ll gain both an understanding of the business strategy behind multi-channel apps, and a nuts-and-bolts working knowledge of the tools and techniques required to design, build and deploy them. Topics will include how to access multiple data sources on the fly and how to make routing determinations. For instance, once you¹ve made a judgment on content, context and preference, how to go about actually getting a message routed to its ultimate destination. We’ll go in depth on the subject of multi-channel message type (MCMT), a proprietary content container format that makes it possible to inject messages into the delivery stream with content alternatives dependent on the preferred message channel.

Target Audience:

Product and program managers, developers, line of business owners.

What you’ll learn:

  • How multi-channel messaging delivers business value across any number of industry verticals.
  • The messaging and data systems/architectures needed to deploy multi-channel messaging.
  • Introduction to MCMT.
  • How to configure Momentum, Mobile Momentum and Message Central for multi-channel apps.
  • Understanding and acting on customer preference data.

Advanced Momentum & Message Scope

This session will extend the sessions on “Introduction to Lua” and “Momentum Essentials and Message Scope” by taking participants through advanced, Lua-based message parsing APIs. Advanced policy scripts for database-driven binding assignment and DKIM signing will be demonstrated. Participants will see practical, but advanced remediation list usage with Message Scope and learn how to create custom remediation actions.

Target Audience: System administrators, operations and support personnel and developers.

What You’ll Learn:

  • Various parsing techniques using Lua API functionality.
  • Write Lua policy scripts that implement database-driven binding assignment and DKIM signing.
  • How to integrate Momentum bounce information with an external database.
  • How to integrate Message Scope with 3rd-party data feeds.
  • How to create custom remediation actions with Message Scope.

It’s going to be a great conference and I look forward to meeting everyone, to make it even more appealing, register now and use discount code VIP2S2 to save $250!

See you there!

Author: Mike Hillyer

Based in Calgary, Canada, I've managed the Enterprise Sales Engineering team at Message Systems since 2006, helping senders such as Facebook, Salesforce and Match.com get the message out to their customers. Previously I was a Technical Writer, Trainer and Speaker for MySQL AB, the makers of the world's most popular Open Source RDBMS.