Note: This also appears at http://www.messagesystems.com/wordpress/?p=38. Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams
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Introduction In response to the recent news regarding Goodmail closing its doors, Tom Sather at Return Path published a blog entry regarding IP warmup and the difference it can make for inbox placement. Tom sums up the need for IP warmup well: If you had talked to any email marketer 10 years ago and asked
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One *Billion* Emails In email marketing there are senders of all shapes and sizes, from small businesses using self-serve ESPs to the largest web properties self-sending to massive user bases. While only a few senders will reach or exceed volumes of one billion messages per month, the tools and practices needed to achieve such a volume
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Pretty impressive blog post at MailChimp today, in which they make public the details of their Project Omnivore: http://www.mailchimp.com/blog/project-omnivore-declassified. In short: Omnivore is a program that runs in the background and analyzes email campaign and user account data. Non-stop. When it finds anything suspicious about a MailChimp user or his campaigns, it’ll do one of
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