Category: Sales Engineer
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Dig a Little Deeper!
I recently re-watched The Princess and the Frog and realized it could be interpreted on yet another level, as an allegory for how to be more successful as a Sales Engineer. For those who haven’t seen the film (and I recommend you do), you can catch up on the plot at http://en.wikipedia.org/wiki/The_princess_and_the_frog. The film has a…
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Developing Your Sales Story – Paul Kenny
Here’s a great session I came across today from a Joel on Software posting: This gets to the heart of what companies need to do: focus more on the customer; their situation, their needs, their challenges. Even I’ve been guilty of spending too little time on them and too much time on me: what I…