Tag: MTA

  • The Customer is Always Right, Even When They Call it an On-Premise MTA

    The Customer is Always Right, Even When They Call it an On-Premise MTA

    How I Learned to Stop Worrying and Love the On Premise MTA One fun thing about being a founder is that you get to be a chef, chief cook, and bottle washer, and on top of that, you have to handle the social media and SEO. In my latest work on helping people discover KumoMTA,…

  • Message Queuing & Segregation: Lessons from the Airline Industry

    Note: This also appears at http://www.messagesystems.com/wordpress/?p=38. Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams…

  • How To Send One Billion Email Marketing Messages Per Month

    One *Billion* Emails In email marketing there are senders of all shapes and sizes, from small businesses using self-serve ESPs to the largest web properties self-sending to massive user bases. While only a few senders will reach or exceed volumes of one billion messages per month, the tools and practices needed to achieve such a volume…