Tag: Reputation

  • Technical Considerations For IP Warmup

    Introduction In response to the recent news regarding Goodmail closing its doors, Tom Sather at Return Path published a blog entry regarding IP warmup and the difference it can make for inbox placement. Tom sums up the need for IP warmup well: If you had talked to any email marketer 10 years ago and asked…

  • How To Send One Billion Email Marketing Messages Per Month

    One *Billion* Emails In email marketing there are senders of all shapes and sizes, from small businesses using self-serve ESPs to the largest web properties self-sending to massiveĀ user bases. While only a few senders will reach or exceed volumes of one billion messages per month, the tools and practices needed to achieve such a volume…