Tag: traffic shaping

  • Message Queuing & Segregation: Lessons from the Airline Industry

    Note: This also appears at¬†http://www.messagesystems.com/wordpress/?p=38. Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams…

  • How To Send One Billion Email Marketing Messages Per Month

    One *Billion* Emails In email marketing there are senders of all shapes and sizes, from small businesses using self-serve ESPs to the largest web properties self-sending to massive¬†user bases. While only a few senders will reach or exceed volumes of one billion messages per month, the tools and practices needed to achieve such a volume…