Mike Hillyer's Personal Webspace

Category: Deliverability

  • The Customer is Always Right, Even When They Call it an On-Premise MTA

    The Customer is Always Right, Even When They Call it an On-Premise MTA

    How I Learned to Stop Worrying and Love the On Premise MTA One fun thing about being a founder is that you get to be a chef, chief cook, and bottle washer, and on top of that, you have to handle the social media and SEO. In my latest work on helping people discover KumoMTA,…

  • We Built an Open-Source High-Performance MTA

    We Built an Open-Source High-Performance MTA

    “We just don’t want to get into another relationship like that again.” That’s something I’ve heard a lot over the last couple of years when talking to on-prem email senders, and it’s changed my life, read on to learn why. I’ve been working in on-prem email infrastructure since 2006 when I was the first Sales…

  • Message Queuing & Segregation: Lessons from the Airline Industry

    Note: This also appears at http://www.messagesystems.com/wordpress/?p=38. Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams…

  • Technical Considerations For IP Warmup

    Introduction In response to the recent news regarding Goodmail closing its doors, Tom Sather at Return Path published a blog entry regarding IP warmup and the difference it can make for inbox placement. Tom sums up the need for IP warmup well: If you had talked to any email marketer 10 years ago and asked…

  • Congratulations, You Can Mail-Merge!

    I had this exact thought the other day and need to share this great article by Morgan Stewart. Quick quote: I’ve received over 500 emails so far this year in which the subject line included my first name. “Morgan, Book Now & Save on Top Travel Deals” “Morgan – Congratulations! Your Nomination to Cambridge Who’s…

  • Mailchimp Makes Project Omnivore Public

    Pretty impressive blog post at MailChimp today, in which they make public the details of their Project Omnivore: http://www.mailchimp.com/blog/project-omnivore-declassified. In short: Omnivore is a program that runs in the background and analyzes email campaign and user account data. Non-stop. When it finds anything suspicious about a MailChimp user or his campaigns, it’ll do one of…