Category: Email
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Why Your Email Marketing Sucks
There’s a great article over at Hubspot that talks about “16 Things People Really Hate About Your Email Marketing” and it’s a good read. I especially liked: The content of your email — whether the copy itself or the offer you’re promoting — should be something the email recipient actually wants to receive. And you […]
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Be Aware: Phishing Attack Targeting ESPs and Large Email Senders
This just in from Return Path: Over the course of the past five weeks, spam campaigns have been aimed at the staff members of over 100 ESPs and gambling sites. These targets have received emails typically with content that mentions the staffer by name, and purports to be from a couple, presumably friends or co-workers. […]